We're a small (but perfectly formed!) start-up on a mission. To change the way people think about make-up and beauty.
For far too long we’ve all mindlessly bought into the 'big-brand' cosmetics story. You know what we're talking about, big names (and even bigger marketing budgets!) in lavish ads telling us how, if only we use this or that product our life would be much better or at least more glamorous.
The truth is that most make-up marketing is just that – made up.
But things are changing.
As consumers, we are all becoming more aware of the environmental impact of our buying decisions. So are now making ethical choices when deciding what cosmetics to buy.
The fact is that the majority of cosmetics on the market are tested on animals. With many still containing ingredients either derived from animals or insects!
We believe this must stop.
That's why we've developed cosmetics that are 100% certified vegan, cruelty-free and that contain no parabens. An affordable, high-quality make-up range that»s kind to animals, kind to your skin and kind to your pocket.
We call it 'beauty with a beating heart.'
We'd love you to try it.
Milena has worked in the fashion industry all of her adult life, first as an international model, then as a make-up artist. Building on her passion and extensive knowledge of cosmetics, Milena turned to product development. With the Be at One line, she has ensured that the quest for vegan ingredients has not compromised the professional quality and beauty of the brand.
Milena is convinced that a vegan lifestyle brings huge health benefits, particularly with regards to dewy skin and sparkling eyes. She is also a woman who knows the power of a great lip gloss!
An early adopter of a fully vegan lifestyle, Heather is buzzing with excitement at being able to bring to life an incredible vegan make-up brand that doesn’t cost the earth. In 1993 Heather lost her lower leg in a traffic accident. Fighting infection, she put herself on a vegan diet. So successful was this new lifestyle in restoring and maintaining her health, she went on to found V-bites, an international, multi-award-winning, plant-based, vegan, ethical food company. Heather also champions numerous charities, campaigns and good causes, and is the fastest disabled female on the planet – a record she achieved on skis. She was wearing lipstick at the time!
Ruth started out as a model and then travelled the world as cabin crew, before training as an holistic therapist. A marathon runner, skier and gymnast, she has always been fit and active. Ruth has been Heather’s right-hand woman and best friend for over 33 years. Like Heather, she is a committed vegan and passionately believes that a plant-based lifestyle can lead to good health and happiness. She also loves wearing make-up, even when climbing Everest!
Vivian is a trained medic with 14 years clinical experience in treating acute and chronic illnesses. As a result of her children’s severe allergies, Vivian began to research the role of nutrition in health and wellness and is now a passionate practitioner of lifestyle medicine. A vegan and firm believer in the restorative power of plant-based living, she knows that what you put on your skin is as important as the food you eat. Be at One is just what the doctor ordered!