Cosmetics with a conscience
Kind to animals, kind to your skin and kind to your pocket.
BEAUTY WITH A BEATING HEART
Animals should not suffer for the make-up we wear
We must take all responsibility for the impact of our buying decisions.
The fact is that the majority of cosmetics on the market are tested on animals. With many still containing ingredients either derived from animals or insects!
Did you know, you could be wearing dead bugs?
Carmine extracted from beetles, is an ingredient often used as make-up pigment.
EXCLUSIVE TO
Be at one product range
BE RADIANT BB CREAM
Be Radiant is a BB cream that smoothly evens out skin tone and covers imperfections. Enriched with the natural goodness of argan oil, aloe vera and avocado oil, this cream provides light to medium coverage and gives skin a radiant finish. It contains SPF30 and has been formulated without parabens.
TO BE FAIR
LIGHT TOUCH
MIDDLE CHILD
DEEP FEELINGS
BE BRIGHT CONCEALER
Be Bright is a naturally brilliant matte concealer that will brighten your complexion and help hide dark circles or imperfections. Easy to blend, it gives medium to full coverage, while argan oil, aloe vera and avocado oil help to condition and soften the skin.
FAIR PLAY
LIGHT RELIEF
MID-TONE
DEEP SEA
BE CHEEKY POWDER
Be Cheeky is a beautiful, soft powder that will give your complexion a smooth, flawless finish. Enriched with argan oil, aloe vera and avocado oil, Be Cheeky feels wonderfully light and allows your skin to breathe, while SPF15 protects from sun damage.
FAIR GAME
FEATHER LIGHT
MEDIUM BUILD
DEEP LOVE
BE FABULOUS LIPGLOSS
Be Fabulous is a non-sticky, easy-to-apply, colour-popping lip gloss. Naturally enriched with argan oil, aloe vera and avocado oil, it is effortless to apply and beautifully soft on the lips.
PUNK PINK
BOLD
RED
PINK
CRUSH
MORELLO
BE HAPPY LIPSTICK
Be Happy is a smooth, richly pigmented, high-intensity matte lipstick. Enriched with nourishing argan oil, aloe vera and avocado oil, it glides on easily to create the perfect pout.
THINK PINK
TRUE
RED
BE EYE-CATCHING MASCARA
Be Eye-Catching is a volumising, long-lasting, high-definition mascara enriched with avocado oil, aloe vera and argan oil. Smudge-free and non-flakey, this mascara will happily stay put for up to 24 hours, yet is easy to remove.
CHIC BLACK
BE PRECISE EYELINER
Be Precise is a beautifully pigmented, extra smooth eyeliner pencil that delivers an intense, rich colour.
BLACK
COAL
BE NOTICED BROW PENCIL
Be Noticed is a perfectly pigmented pencil that creates a well-defined brow. The smooth, nourishing formula glides on effortlessly, giving a velvety matte finish.
ASH
CHESTNUT
CONKER
BE BOLD EYE SHADOW
Be Bold is a dreamy palette of five matte shades. From subtle to stand-out, these easy-to-blend, rich colours won’t slide off! Enriched with argan oil, aloe vera and avocado oil, Be Bold has a beautiful silky finish.
EXCLUSIVE TO
Be at one product range
BE RADIANT BB CREAM
Be Radiant is a BB cream that smoothly evens out skin tone and covers imperfections. Enriched with the natural goodness of argan oil, aloe vera and avocado oil, this cream provides light to medium coverage and gives skin a radiant finish. It contains SPF30 and has been formulated without parabens.
TO BE FAIR
LIGHT TOUCH
MIDDLE CHILD
DEEP FEELINGS
BE BRIGHT CONCEALER
Be Bright is a naturally brilliant matte concealer that will brighten your complexion and help hide dark circles or imperfections. Easy to blend, it gives medium to full coverage, while argan oil, aloe vera and avocado oil help to condition and soften the skin.
FAIR PLAY
LIGHT RELIEF
MID-TONE
DEEP SEA
BE CHEEKY POWDER
Be Cheeky is a beautiful, soft powder that will give your complexion a smooth, flawless finish. Enriched with argan oil, aloe vera and avocado oil, Be Cheeky feels wonderfully light and allows your skin to breathe, while SPF15 protects from sun damage.
FAIR GAME
FEATHER LIGHT
MEDIUM BUILD
DEEP LOVE
BE FABULOUS LIPGLOSS
Be Fabulous is a non-sticky, easy-to-apply, colour-popping lip gloss. Naturally enriched with argan oil, aloe vera and avocado oil, it is effortless to apply and beautifully soft on the lips.
PUNK PINK
BOLD
RED
PINK
CRUSH
MORELLO
BE HAPPY LIPSTICK
Be Happy is a smooth, richly pigmented, high-intensity matte lipstick. Enriched with nourishing argan oil, aloe vera and avocado oil, it glides on easily to create the perfect pout.
THINK PINK
TRUE
RED
BE EYE-CATCHING MASCARA
Be Eye-Catching is a volumising, long-lasting, high-definition mascara enriched with avocado oil, aloe vera and argan oil. Smudge-free and non-flakey, this mascara will happily stay put for up to 24 hours, yet is easy to remove.
CHIC BLACK
BE PRECISE EYELINER
Be Precise is a beautifully pigmented, extra smooth eyeliner pencil that delivers an intense, rich colour.
BLACK
COAL
BE NOTICED BROW PENCIL
Be Noticed is a perfectly pigmented pencil that creates a well-defined brow. The smooth, nourishing formula glides on effortlessly, giving a velvety matte finish.
ASH
CHESTNUT
CONKER
BE BOLD EYE SHADOW
Be Bold is a dreamy palette of five matte shades. From subtle to stand-out, these easy-to-blend, rich colours won’t slide off! Enriched with argan oil, aloe vera and avocado oil, Be Bold has a beautiful silky finish.
Ethical choices shouldn’t mean a compromise on quality
Be at one make-up has a full, rich, velvety pigment with an SPF of 30 in the BB Cream. You’ll find it blends like a dream and stays put. So good, it was worn by Heather Mills as she won gold ski racing.
Each of our products are developed with high performance in mind, meaning they have the best colours that stay the longest or blend to reach your perfect shade. And the longest lasting eyeliner and brow colours with no smudging or flaking. And then there is our bestselling mascara – lasts all day with the best lash look we have seen – and we tested a lot of mascaras before we hit the jackpot!
Ethical, affordable and quality that can match leading premium brands
Did you know, mascara is rarely vegan?
The performance of a mascara is based on the structure of the thickening waxes or oils used to give the coating to the lashes to give that perfect lash look. These oils/waxes are often derived from animals.
Be At One has the perfect formula to get the best performance with Vegan ingredients such as Argan and Avocado Oil.
What are the facts?
01
Animal products are used as chemical preservatives to maintain the products formula
These can be very harmful to your skin and cause sensitivity and skin irritation.
02
Chemical or animal derived pigments are commonly used to give colours and shades to the product
You don’t need chemical or animal derived pigments, they can be replaced by organically sourced pigments for the same or even better results.
03
Cosmetic products are applied to your skin and absorbed by your body via your biggest organ – your skin!
If you’re making vegan choices its good to understand what the products contain and what goes into your body through your make-up choices.
Be bold, Be beautiful Be happy, Be KIND, Be GLAMOUROUS
Be At One cruelty free make-up has an accessible price-point, prioritising the animals and the planet over profits.
The solution to a superficial world, there is no excuse to wear make-up containing animals when you can wear Be At One.
The impact on your skin
Be at One is suitable for all skin types – without any animal derivatives, which the body can struggle to absorb, your skin is left to breathe freely.
Our products are fabulously formulated and easy to apply. They won’t block your pores and are suitable for all skin types, even sensitive skin! Many people have stated after giving up make-up, that they have no irritation from our products – especially our mascara.
- 100% certified Vegan
- None of our products are tested on animals
- Zero animal derivatives - the same can’t be said for the competition
- Kosher & Halal
BE AT ONE - with the planet and the animals and ourselves
Development of Be At One
When Heather Mills first discovered veganism in 1993 it was with the understanding that it was all about food, so she started making alternative meat, fish and dairy-free products by developing VBites Foods. Heather soon realised it was about so much more, the animals, health and the planet.
Heather vowed that she would create make up that was not tested on animals and did not contain any animals, so it was cruelty free. Heather worked with make-up artist Milena Thacker to create a brand that could compete against the best quality make up in the world. Which is much easier said than done. For example, beeswax is a key component in powder and other products to stop it crumbling – Be At One uses Avacado and Argan Oil instead.
“If you open your eyes, can you be truly happy knowing you are eating or wearing something that has gone through great torture and pain? Myself and Milena love make-up and what can be done with it, so we created the solution and there is no excuse to ever wear make-up containing animals again.”
– Heather Mills
Development of Be At One
When Heather Mills first discovered veganism in 1993 it was with the understanding that it was all about food, so she started making alternative meat, fish and dairy-free products by developing VBites Foods. Heather soon realised it was about so much more, the animals, health and the planet.
Heather vowed that she would create make up that was not tested on animals and did not contain any animals, so it was cruelty free. Heather worked with make-up artist Milena Thacker to create a brand that could compete against the best quality make up in the world. Which is much easier said than done. For example, beeswax is a key component in powder and other products to stop it crumbling – Be At One uses Avocado and Argan Oil instead.
“If you open your eyes, can you be truly happy knowing you are eating or wearing something that has gone through great torture and pain? Myself and Milena love make-up and what can be done with it, so we created the solution and there is no excuse to ever wear make-up containing animals again.”
– Heather Mills
